Senior Digital Marketing Specialist

Access Finance AD is a rapidly expanding fintech institution that provides customer loans through innovative credit card solutions. With a solid international presence (Bulgaria, Romania, Spain, Mexico, and the USA), we leverage digital marketing strategies to drive growth and enhance customer engagement.

Job Summary:

Based in our HQs in Sofia, the Senior Digital Marketing Specialist will be pivotal in leading and optimising our digital marketing efforts. The primary responsibility will be analysing, refining, designing, planning, and executing digital campaign strategies across various platforms, including Google Ads, Facebook Ads, Bing, and affiliate networks. This role will require a deep understanding of PPC management, campaign optimisation, remarketing, lead generation, and demand generation strategies. The successful candidate will collaborate closely with the marketing team to drive business objectives and ensure effective implementation of digital campaigns.

Responsibilities:

• Design, build, test, and execute effective PPC campaigns across Google Ads, Facebook Ads, Bing, and other relevant platforms.
• Implement advanced audience segmentation strategies within our Marketing Automation Platform.
• Conduct keyword research and audience targeting to optimise campaign performance.
• Track and analyse key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
• Generate insightful reports and dashboards to present campaign performance and actionable insights to management.
• Develop compelling ad copy and creative content for digital advertisements.
• Manage and optimise affiliate networks, ensuring campaign objectives and KPIs are aligned.
• Conduct competitive analysis to inform bidding strategies and improve campaign ROI.
• Collaborating with other teams, such as SEO and content marketing, to align strategies and maximise results.
• Monitoring and optimising campaign performance, including bid management, budget allocation, and ad copy testing.
• Staying up to date with industry trends and best practices in PPC advertising.

 Desired Skills and Experience:

• Minimum of 4 years of experience in a digital marketing role with a strong focus on PPC campaign management, preferably in the fintech or financial services industry.
• Proven experience in managing large-scale PPC campaigns across Google Ads, Facebook Ads, Bing, and other platforms.
• Expertise in remarketing, retargeting, lead generation, and demand generation strategies.
• Proficiency in Google Tag Manager (GTM) and Conversion API (CAPI).
• Strong analytical skills with the ability to analyse data, draw conclusions, and make data-driven decisions.
• Strong knowledge of PPC platforms and tools, such as Google Ads and Google Analytics.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in marketing, communications, advertising, or related field.
• Advanced knowledge of SEO best practices and affiliate marketing principles.
• Demonstrated ability to work independently, prioritise tasks, and meet deadlines in a fast-paced environment.
• Team player with a proactive attitude and a passion for digital marketing innovation.

 We Offer You:

• Competitive salary aligned with industry standards.
• Friendly and international work environment with opportunities for professional growth.
• Exposure to dynamic international projects within a rapidly growing company.
• Regular internal and external training opportunities to enhance your skills and knowledge.
• Comprehensive benefits package including health and dental insurance, multisport card, and food vouchers.
• Employee perks include pizza days, snacks, and a relaxing office environment.
• A hybrid working model and flexible working hours to support work-life balance.
• Relocation and international transfer opportunities for career advancement.
• Bonuses and additional incentives for performance and achievements.

 Ready to Take Your Career to the Next Level?

Join Access Finance AD as our Senior Digital Marketing Specialist and contribute to our mission of transforming the financial services industry through innovative digital marketing strategies. Apply Now to be part of our dynamic team!

Note: Please submit your CV and a brief motivation email in English. All applications will be handled strictly; only short-listed candidates will be contacted for further interviews.